The best brands using TikTok in 2022 - All secrets revealed.

The best brands using TikTok in 2022 - All secrets revealed.

“Are you on TikTok?” This question pops up in more conversations than ever before, especially among Gen-Z and Millennials. With its over 1.2 billion active users, TikTok the fastest growing social media platform globally and most of the worlds leading brands have recognised the power of TikTok marketing in targeting their audience.

But what makes the best brands stand out? Some outsource to a TikTok marketing agency, while others generate their own content. This list includes a few of the best brands creating viral content on TikTok and how they do it.

GUCCI - The best luxury fashion brand on TikTok.

You know that feeling when you walk into the office on a Monday morning and everyone looks grumpy and “oh-so-serious?” That’s typically how luxury fashion branding feels; serious. TikTok helped them  show their lighter, more authentic side; a golden ticket to Gen-Z and the millennials' hearts, as they value nothing more than authenticity. 

The Italian fashion house is one of the pioneer luxury brands on TikTok and it is the perfect example of successful TikTok marketing.

With over 1.6 billion followers, Gucci gained its popularity with a  simple approach of providing organic, community-driven content. This captivated their targeted audience; the Gen-Z’s and millennials.

Some of their most successful campaigns include the #accidentalinfluencer campaign where they promoted their vintage-inspired Gucci Tennis 1977 sneakers with TikTok videos.

Gucci has also leveraged trends and memes, demonstrating their fun, easy-going side - the perfect marketing strategy to resonate with their TikTok community.

SUBWAY SURFERS - Gaming to be on the high TikTok wave in 2022

TikTok has recently announced its plan to push into in-app gaming and is currently testing games for their platform; no wonder, since the proven success of gaming apps like Subway Surfers.

Whether or not you have played Subway Surfers, it’s impossible not to have heard of this viral game, which became one of the most downloaded games in the world with over 66.4 million active downloads in the start of 2022.

Their target audience (including teenagers, children, and millennials) are attracted by their campaigns which aim to build a genuine connection with their community. They rely on top influencers to interact with their TikTok community and keep their followers engaged. 

RYANAIR - Top Travel Brand Taking-Off on TikTok

The low-cost airline took flight with their videos of planes and behind-the-scenes footage, something you typically don’t see when on a Ryanair flight. Their funny, trendy and relevant content was a hit with their followers. 

Using viral songs has also helped them gain popularity. One video using “Walk” by Saucy Santana obtained more than 4 million views, proving that the sky is the limit.

DUNKIN' (FORMERLY DUNKIN' DONUTS)  - The ultimate “donut destination” on TikTok

Influencer partnerships are the go-to for sending Dunkin’ viral on TikTok; especially the collaboration with TikTok sensation Charli D’amelio. 

Dunkin recently invited TikTokers to audition for its next ad. Using the hashtag #dunkincastingcall, their content reached over 7.3 million views, making the brand’s popularity skyrocket. Looks like TikTok runs on Dunkin’...

The takeaway:

Making your TikTok content relateable to GenZ and millennials is the number one secret to taking your brand to the next level and gaining popularity on the platform. If you can’t do it in house, reaching out to an experienced, success-driven TikTok agency might be the answer to your problems. Brands all around the world use TikTok to reach their audience and the trend will continue to grow long past 2022.